TikTok is introducing a fresh option that allows them to cut down on the amount of AI-made content appearing in their streams. This move comes as the service announced that it now features more than 1 billion AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a full-scale rollout. This advancement coincides with a rise in AI content, fueled by recent content generation software.
AI Proliferation Online
Recent reports that almost 10% of the most rapidly expanding video streams on a competing service exclusively feature content made by AI. A considerable share of this material is considered mass-produced AI material, a phrase for substandard, mass-produced content that is typically absurd or dreamlike.
Based on user feedback that many people enjoy content produced via AI tools, from AI artwork to educational videos, and we aim to give people the power to see more or less of that, according to their own choices,” said a company executive.
AI on the Platform
The service shared that there are now 1.3 billion videos on its network tagged as AI-generated. Overall, more than 100 million videos are uploaded to the platform daily, making AI-generated material a minor portion of its overall inventory.
How to Adjust Settings
Viewers will be able to decrease or raise the level of artificial media they see by opening the topic control setting in the app and selecting the AI content topic. Further subjects that are already be controlled under the setting cover current affairs, clothing, cosmetics, and choreography.
AI Disclosure Rules
Its rules oblige content makers to label “realistic” AI-made content, and it forbids dangerous fake videos of public figures or critical incidents. Any authentic-looking artificial content that is not labeled can be taken down under its terms of service.
Additionally, the service will now add an artificially created tag to content produced via its built-in AI features, or detected by an cross-platform project for identifying artificial media. This action is aimed to stop users from trying to evade the disclosure requirement.
Responsible AI Funding
The company is also launching a $2 million educational fund for experts and institutions to create learning resources about ethical AI use. This initiative will support non-profit groups specializing in training coding and technology.
Platform Protection
TikTok has defended its content review process, amid discussion over plans to lay off hundreds of safety staff in Britain. TikTok is expected to cut hundreds of positions in its user protection department in its British office, with trade unions and internet security professionals raising concerns that people are being substituted by AI moderation.
A trust and safety lead stated that people-led review would continue to be important, but automated tools can protect employees by removing the most harmful content before it gets reviewed by humans. TikTok stated a notable drop in shocking and graphic content seen by human moderators over the previous year due to the use of its AI tools.
“We think that it’s essential to balance people and machines to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we further consider it’s highly necessary to minimize viewing of harmful content as rapidly, which is the area in which a significant AI assistance is making a difference work at speed.”
