Steve Bannon, Tucker Carlson and... Liz Truss? A Look Inside the Former PM's Attempt for Make America Great Again
The former UK leader, kicked off the premiere of her online program with a vow to reveal "those with ill intent" working to weaken Britain, the US and Europe. She explained she would reveal how an "international network of leftists operate to undermine the democratic process and the public's choice."
"We will examine the political movement of Donald Trump and observe how it can be replicated in Britain," the former PM stated. "We will interview the prominent voices of the Trumpist political sphere."
In advance of the show's launch, there was one particularly enthusiastic supporter. "This marks the start of a sort of political shift," said the controversial US journalist. His media outlet Just the News will host the ex-PM's new podcasts.
Establishing Ties in the Maga Media Ecosystem
UK-based allies, such as a pro-Reform adviser, assisted in her set up the her new show. The setup is competent, if basic. She has gathered 10,000 subscribers in her initial seven days and her premiere garnered tens of thousands of views during that week.
This marks a modest start, but in aligning with John Solomon, Truss is being thrust into a mature right-wing media network creating and spreading Maga talking points. Its obsessions encompass accusations of information control by the established press and a aim to dismantle a so-called administrative state – a force that Truss blames for the rapid conclusion of her short and troubled leadership.
"The platform is not widely recognized outside of the Maga world, but it does have gravitas there, mostly due to John Solomon, who offers opinions on pro-Trump shows like the program hosted by Steve Bannon and has even questioned Donald Trump," commented Professor Alex Hinton, who has extensively researched the Make America Great Again phenomenon.
A Contentious Ally
The former PM's foray to transplant Maga media to Britain has pushed her closer to divisive personalities such as John Solomon.
He founded Just the News following scrutiny following accusations of circulating false stories about the President's actions in Ukraine, as well as controversial stories about the former US ambassador to that country.
His claims were amplified across the pro-Trump outlets, with he serving as a regular guest on Sean Hannity's influential Fox News show. Donald Trump boosted the journalist's work.
He wrote the Ukraine claims in a number of opinion pieces for the political newspaper the political newspaper, after having been moved to a columnist role following internal criticism about his work. These reports were key in the then-president's request for the Ukrainians to probe the Biden family in 2019. These actions led to impeachment charges against Trump. The US Senate later voted to acquit the then-president.
Shortly after he exited the publication in autumn 2019, the news organization revealed it was carrying out a assessment of his columns relating to Ukrainian matters. It concluded Solomon had used untrustworthy contacts and said he "omitted important details about primary contacts in Ukraine, such as the fact that they had been charged or were under investigation."
Entering the Ecosystem
Solomon's own broadcast spots are a example of the political media environment Liz Truss is entering. He talked about his backing of the program on a broadcast he helps run on the conservative cable network, a political media platform that is the base for the Maga influencer former adviser Steve Bannon and on which commentator Tucker Carlson also appears. The ex-PM has already interviewed the political operative on an early episode.
In linking up with the journalist and his outlet, Truss has become a small part in a much wider network of pro-Trump platforms that frequently share and promote one another's material.
Solomon's own podcast and Real America's Voice show have frequently included individuals such as Mike Benz, a political voice whose criticism of the US Agency for International Development was referenced by the tech billionaire as justification for shutting down the international development organization.
An International Strategy
Even though her awkward delivery and career difficulties have been mocked in Britain, some US observers are not discounting her bid to reinvent herself as a British branch of the Maga media.
"You have to take individuals such as her seriously, although you may not want to take them literally," said Rob Flaherty, who worked in the Obama White House.
"It was evident how in 2024 Donald Trump leveraged that media network to disseminate his views. Undoubtedly that network spreads and shapes conversation overseas. It seems quite apparent to me that the environment in the UK are akin to what enabled this alternative media ecosystem to thrive here."
a political theory expert, said the online conservative ecosystem was already having an impact in the UK.
"Online platforms is borderless," he stated. "There exists a sort of environment within which ideas travel – at times appearing in harsh versions and other times more moderately – but which is networked."
The academic said the rise of the online right in the United Kingdom recently meant the "possibility to have a increasing influence is significant."
A Transatlantic Ambition
"Liz Truss along with the Reform UK leader recently appeared at the Conservative Political Action Conference, where I watched as they hit pro-Trump themes ahead of the {king of Maga|